Tomorrow’s travel agency: what strategy and commercial organisation? - In partnership with Amadeus - ESCAET - I-Tourisme
Tomorrow’s agency is a “connected” agency, just as business has become “connected”. The agency’s strategy and sales operation are both on and offline, there is no dichotomy any more. The agency is multichannel in every sense of the word. To be connected and multichannel, every effort must be made, including automating its processes and rolling out an appropriate online marketing policy.