France remains the most visited country in the world.

Destination France is a vibrant and patriotic space dedicated to the wealth of tourism on offer in our beautiful country. The aim is to give the French market a prominent place and visibility. With regional tourist offices, local and regional tourism committees, destination management companies, accommodation providers, group operators, and more, this area is home to French tourism professionals from across all market segments (Leisure, Business, MICE and Group).

The Tour Operators Village brings together the profession in a central space with a bar for business and personal meetings. Cocktail dinners and networking events are organised by exhibitors during the trade show to welcome visitors, especially travel agencies.

The cruise market is booming and new companies are emerging.

The Cruise Village makes it easy for you to identify the players in this sector. In an authentic setting, experts from the world of sea and river cruising present their varied offers.

From the most prestigious companies to the most intimate, you'll find another way to travel for your customers. Experience on boats their remarkable services.

The Start-Up Village is THE hub dedicated to innovation and the future of tourism.

This hub has a co-working space to encourage meetings. Over 20 start-ups and innovative companies attend each year. Companies exhibiting in the Start-Up Village can take part in the Start-up Contest which rewards the most innovative solutions. The grand finale takes place live at each trade show.

Companies exhibiting in the Start-Up Village can take part in the Start-Up Contest. That contest rewards the most innovative solutions. The final will be held on Tuesday, September 17th at the trade show.

Theme parks are exhibiting and presenting their wide range of offers and services.

With the diversification of their services, all sectors of the industry are involved: leisure travel, business travel, MICE and group tourism.

Innovation: The Must-Visit Destination

The Tech Zone invites visitors to explore tourism innovation in all its forms. In just a few minutes, go from augmented reality to virtual reality, interact with an AI, and get a glimpse of the future of travel—all without leaving the exhibition!

The planned workshops:

• Interactions with an AI agent: Your advisor awaits you, embodied in augmented reality!
• Creation of personalized postcards: Dream your destination; it prints and comes to life before your eyes.
• Micro-learning in partnership with Certif-IA: From travel journals to automated client responses.
• Apple Visio Pro headsets: Spatial video transforms tourism.
• Augmented glasses: The guide of the future is here.
• POESIAR.IO exhibition: Travel through the art of the senses.
• La Vitre, a software solution that creates shared spaces between remote sites

A product of collaboration between the event and its leading-edge technology partners (Theta Travel Tech, KaviAR Tech…), the Tech Zone embodies the collective intelligence of the travel industry

The Village of Media - NEW 2024 - enables the brands present at IFTM to forge different partnerships and implement projects with different types of media: production companies, advertising agencies, content creators and influencers. 

Popular in winter and summer alike, the mountains appeal to French and international travellers alike. Discover all the riches the mountains have to offer.

As part of Destination France, the Mountain Village brings together accommodation providers, restaurateurs, ski areas and ski resorts to offer visitors a host of quality activities and services.

The Business Club brings together professional and business travel operators, such as major travel agency networks, airlines, TMCs (Travel Management Companies), hotel chains and car rental companies.

AFTM, an official trade show partner, will be hosting a programme of workshops in the central Business Club area. Suppliers, buyers and travel managers are encouraged to meet thanks to the quality of the exhibitors, the richness of the Business programme and the laid-back design of the space.

The Distribution Networks Village includes the largest French distribution networks that encourage their staff to discover new products and partners, and to improve their expertise by taking part in dedicated events.

This village enjoys a central position at the trade show, right next to the Tour Operators Village.

This area will showcase French coach and group operators, responding to growing demand from the sector for these offers.

The Village is being set up in partnership with the FNTV, the French National Passenger Transport Federation.

NEW in 2025, IFTM is inaugurating the Sustainable Initiatives Village, a new space dedicated to the transition towards sustainable tourism. Designed to provide inspiration, information and interaction, the village features exhibitions, collaborative exchanges and practical tools to help professionals get to grips with environmental and social challenges.

The Village of Attractivity by ESCAET has been present for several editions now. A space dedicated to employment and employability, initial and ongoing training, as well as the general attractivity of the tourism sector.

New for 2025 ✨ The Immersive Employment Booth is revolutionizing seasonal recruitment in tourism. This booth will be present in the Village of Attractivity by Escaet. Recruit differently!

Are you hiring? Let us know your job offers >here and we will include them in the employment booth.