IFTM Top Resa wants to offer real-time information to tourism professionals on its news, its news and the highlights of the show. To accompany him, he entrusted his digital communication to Travel Insight agency which will also provide organization of the "Village of Influencers".
The agency will be responsible for animating social networks by creating content. Its mission, which started on the occasion of the first exhibitors' meeting on April 12, will continue during the show, for a period of 6 months. Exhibitors, partners and visitors of the show will be interviewed to highlight their products and their specificities.
To complement the existing offer, IFTM Top Resa, created the first "Village of Influencers By Travel Insight".
For 4 days, the "Influencer Village" located in Hall 7.3, in the Tech Zone will welcome 8 influencers per day, for a total of 32 for the duration of the event. These influencers selected for their professionalism and notoriety, will come from all the worlds: lifestyle, travel, family, business, adventure and sport.
A place for talented young influencers: tourism professionals will also be able to discover 6 "new thumbs" that have been selected for the quality, originality and novelty of their content.
The "Village of Influencers", place of life and exchange will be the first workshop in which the exhibitors meet the influencers.
Every day, the village will come alive from 17h with tasting workshops.
Some figures on the village of influencers
- 70 m2 dedicated to E-Influence,
- 1 conviviality area around a bar
- 3 animation workshops,
- 32 influencers, 8 new every day, 26 influential influencers, 6 young shoots.
The first registered influencers: Your World Tour, Best Jobers, World Else, Little Gypsy, Travel Me Happy, Bleisure Fr, The Pink Bird, The Chloé Wardrobe, Johan Lolos, Léa Camilleri, Guillaume Ruchon, Anil B ...