IFTM Top Resa 2019: The Tech Zone, a hall dedicated to innovation
Paris, Juin 2018
Latest news IFTM Top Resa, Tech Zone is coming to confirm the positioning of digital and technologies around our official partner Amadeus.
Find on this space - located in the heart of Pavilion 7.3 - all the "techno" actors of the show as well as the Travel Hub, the Digital Village, and the Village of Influencers that will complete the device and the new strategy of the show.
Also attend the events related to this area with the Digital Day which will take place all Tuesday, the final of the Startup Contest on Tuesday at 15h and the Hackathon which will run from Tuesday 14h to Wednesday 14h for 24h non-stop competition.
IFTM Top Resa 2018: IFTM Top Resa strengthens its digital strategy
IFTM Top Resa wants to offer real-time information to tourism professionals on its news, its news and the highlights of the show. To accompany him, he entrusted his digital communication to Travel Insight agency which will also provide organization of the "Village of Influencers".
The agency will be responsible for animating social networks by creating content. Its mission, which started on the occasion of the first exhibitors' meeting on April 12, will continue during the show, for a period of 6 months. Exhibitors, partners and visitors of the show will be interviewed to highlight their products and their specificities.
To complement the existing offer, IFTM Top Resa, created the first "Village of Influencers By Travel Insight".
For 4 days, the "Influencer Village" located in Hall 7.3, in the Tech Zone will welcome 8 influencers per day, for a total of 32 for the duration of the event. These influencers selected for their professionalism and notoriety, will come from all the worlds: lifestyle, travel, family, business, adventure and sport.
A place for talented young influencers: tourism professionals will also be able to discover 6 "new thumbs" that have been selected for the quality, originality and novelty of their content.
The "Village of Influencers", place of life and exchange will be the first workshop in which the exhibitors meet the influencers.
Every day, the village will come alive from 17h with tasting workshops.
Some figures on the village of influencers
- 70 m2 dedicated to E-Influence,
- 1 conviviality area around a bar
- 3 animation workshops,
- 32 influencers, 8 new every day, 26 influential influencers, 6 young shoots.
The first registered influencers: Your World Tour, Best Jobers, World Else, Little Gypsy, Travel Me Happy, Bleisure Fr, The Pink Bird, The Chloé Wardrobe, Johan Lolos, Léa Camilleri, Guillaume Ruchon, Anil B ...
IFTM Top Resa 2018: IFTM Top Resa announces a partnership with Promoagv
IFTM Top Resa and Promoagv announce the signing of a partnership illustrating the desire of the show to strengthen its communication with travel agents to increase their presence at the show.
Travel agents represent 38% of the professionals who came in 2017. The show is the unmissable event, to meet their service providers, discover new partners, to train, to attend the many conferences and to participate in many festive evenings, such as than the AFTER TO.
Provincial travel agents benefit from a personalized hospitality program with free transportation and accommodation. *
By partnering with Promoagv, the show wants to increase its visibility among the 25,000 subscribers of this portal to make them discover the new features of the show and encourage them to come even more
Frédéric Lorin, Tourism Director of Reed Expositions "IFTM Top Resa is the reference trade fair for travel agents. This partnership with Promoagv is part of our strategy to consolidate our links with this particularly important target for many exhibitors and to make them want to attend this major event for the tourism industry even more "
Jean-Michel Roger, Director and Founder of Promoagv "We are very pleased to partner with IFTM Top Resa to facilitate the accessibility of the show to our subscribers. Our portal will reinforce the dissemination of information dedicated to travel agents such as the calendars of "Training Agents Experts" and the program of the "Travel Agents Cup" in which we will participate as a member of the jury.
IFTM Top Resa 2018: Wonderful Indonesia `Country of honor 'of the 2018 edition
Paris, February 2018
For the first time in its history, IFTM Top Resa is highlighting a destination on the show, with the creation of the title "Pays à l'honneur".
This novelty launched for the 40th edition of the show, aims to provide additional lighting on one of its exhibitors.
Wonderful Indonesia becomes a major partner of the show and will benefit from a strong presence and communication, before, during and after the show on all communication media as well as on the main events.
- Visibility on all communication and publishing media
- Visibility on all signage and promotion tools
- An association on two major events
- The presence at two round tables of a representative of Indonesia.
- The organization of training sessions for travel agents.
Wonderful Indonesia will have a booth in the Asia zone and will share its exhibition space with partners such as regional tourist offices, hotels, travel agencies, tour operators, receptive ....